A new bill just passed in the Massachusetts Senate could make it harder and more expensive for businesses like yours to reach customers online.
It’s moving through the legislature, but there is still time to make your voice heard. Send a message to your lawmakers to tell them how digital tools have helped your business. Ask them to vote NO on S.2619 so Massachusetts businesses can continue reaching customers online.
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Dear Massachusetts Lawmakers,
We are writing to express our deep concern about S.2619, the data privacy bill that recently passed the Massachusetts Senate. Though well-intentioned, S.2619 would significantly harm small businesses like ours — making it harder for us to advertise effectively, understand our customers, and grow.
Data-powered digital ads help us reach customers interested in our products, and data-based insights provided by our digital partners help us improve our marketing strategies efficiently. None of this involves any sensitive personal data — it’s simply about reaching the right audience.
If passed, S.2619 would severely restrict this valuable data, making it harder and more expensive for small businesses like ours to reach new customers, generate repeat customers, and compete against larger companies. Making matters worse, we are also concerned that the bill’s complex compliance requirements would make us targets for predatory lawsuits we simply cannot afford.
We respect our customers’ privacy and support sensible data privacy regulations. But S.2619 goes too far. We urge you not to overregulate the data that powers small businesses’ most effective digital advertising tools. Please oppose S.2619 before it does lasting harm to Massachusetts’ small business community.